Taco Bell Has Created A Double Decker Utopia

Last year, I absolutely raved about Sneaky Taco Bell Guy and what the geniuses at Taco Bell were conveying in their fantastic commercial. Well, we can no longer chalk up that amazing commercial to luck as Taco Bell has another commercial that brings a smile to my face every time that I see it. The viewer believes they're watching a commercial about a taco, but in reality, it's a commercial about a better lifestyle. The taco is the quintessence of this lifestyle.

This commercial promotes the new Double Decker. Yes, a new Double Decker. Somehow, the masterminds at Taco Bell took their best item on the menu and made it better. Here is the video for those unfamiliar with the advertisement:

What sets this commercial apart from the crappy commercials with babies talking about investing and some white guy rapping about his cell phone service is that there is actually deep meaning within this commercial. In just 30 seconds, Taco Bell conveys a utopia, a dream world where different groups of people come together as one. We could only be so lucky to live in this place.

The first thing that is conveyed is the socioeconomic equality within this commercial. Here they are at a fancy cocktail party, but instead of having sushi or some fancy finger food, they go with 89 cent Cheesy Double Deckers. It doesn't matter if you're rich or poor, wealth has no advantages in this world.

Next up is that different races are able to mix together.

These two gals are having a great time, and the color of their skin does not matter. Everyone can enjoy a Cheesy Double Decker.

I actually found this third example of overall equality much later than the others. This commercial actually conveys that this world is completely tolerant of both hetero and homosexual relationships. Don't believe me? Check out this screen shot:

On the right, we have the traditional (although with mixed races) heterosexual relationship. The left side of the screen very clearly shows two well-dressed gentlemen enjoying each other's company. It's the perfect world, so they do not need to hide from the world. In Cheesy Double Decker Land, all life decisions are encouraged, as long as they lead to happiness. Obviously, a lot of religious zealots are not fond of the homosexual lifestyle, but Taco Bell has them in mind as well. Our Winning Taco Guy points the taco to draw attention to the normal relationship on his left (the viewer's right), so the deeply religious people can live in Cheesy Double Decker Land without having to worry about the evils (in their opinion) of homosexuality.

But the equality that pops out at even the most casual observer is that beautiful people and normal looking people are all together in this world without judgment on outward appearance. Now that's not to say that the people in this commercial are not trying; they are, but since nobody is judged on outward appearance, their effort comes from their own personal satisfaction as opposed to trying to conform to societal norms.

But what about the non-beautiful people? Well, just look at who is the most normal looking person. It's the guy who is celebrating his "Winning" Taco. He represents us. He is living our dream, as he has been placed in this utopia for no other reason but to obtain the maximum satisfaction from life. And he's achieving that. How many times have you been as happy as he is when he discovers his winning taco? Probably not too many. And that leads us to the most interesting screenshot of the entire commercial:

You see, although he finds this winner of Double Decker Tacos, it's not him that is the winner; it's the world. Hence, he holds out the taco, because he wants to share this amazing discovery with the viewer. And that is where the Cheesy Double Decker becomes so important to this commercial. We can't live in this world, but in a small way, we can bring this world to us.

The Cheesy Double Decker is a perfect utopia that has been brought to our normal existence. The meat is the rich people's source of protein while beans represent the poor person's source. The soft shell represents the white race, while the hard shell with its darker pigment represents all the races combining with the whites in perfect harmony. Although two cheeses coming together may seem unconventional, it is not only accepted, but encouraged in the Cheesy Double Decker. And the lettuce? It signifies normalcy in a world of beautiful flavors, because just like in this utopia, there's room for a little bit of everything in the Cheesy Double Decker.

Taco Bell isn't selling a Taco; they're selling a better life..and I'm buying.

-Joe

P.S. Here is another awesome Taco Bell commercial. The introduction of the Double Decker.

The Five Dumbest Groups On Facebook

There are some questions that should never be asked.  One of those questions is why I thought of this post and how I found these groups.  Once you get over that question, you can then enjoy what I am going to present to you, because these groups are awe-inspiring.  To be eligible for this list, I must first have no idea how someone could come up with the concept.  After that, I have to be completely baffled on how people would actually find this group.

5.  girls get periods,pregnancy and pain & boys get food,football and females.
At first I thought this was anti-females, but it turns out that this is actually supposed to support the cause of females.  Look at their logo:

I'm baffled by this.  How is this supposed to be good for females?  And why would anyone join this group?  Yet, I look at this group and see nearly 500,000 likes for this group.  I already feel like driving my head through a wall.  Let's move on.

4.  Guns don't kill people. Dads with pretty daughters do
Um, ah, what?  I really thought that this group was dedicated to some news story that I never heard or cared about where a jealous father killed her daughter's boyfriend for fingerblasting her in the back of his Mom's Civic.  I have seen no evidence of this.  I'm pretty sure that this group was just started, because some loser started dating a girl who he thought was pretty (Due to the stupidity of this group, I'm gonna go out on a limb and say that instead of describing her as pretty, I would describe her as beastly), and her Dad broke up the relationship.   Slowly but surely, this group gained momentum, and it is now over a HALF MILLION likes.  This has no basis in reality, and yet we are still over halfway to a million likes on this group.  God damnit, we are devolving as a society, and it seems to be happening at a rapid pace.

3.  ANY DICK CAN MAKE A BABY BUT IT TAKES A MAN TO BE A DADDY
Good God, is this really a necessary group to make?  I realize it's trying to be clever, but it doesn't make any logical sense.   You need balls to make a baby, as balls are a key component in making a baby.  Another key component to baby making:  A female.  I have never heard of any dick being able to produce a baby out of the blue.  The closest was the hit documentary, Junior, starring Arnold Schwarzenegger.

I never actually saw this movie, but I'm assuming it's comedy gold.  But it really bothers me that people actually find this group and feel it necessary to join it.  Oh well, I'm sure not that many people would feel the urge to join this group, oh fuck me, over 1.1 MILLION people like this group.

2.  ONLY JOIN if your name starts with A, C, D, F, H, I, J, K, L, M, N, S, T
More than any other group on this list, this is the one that makes me scream, "WHY?"  Why would you create this group?  What is this group's goal?  I have looked at this group, studies it, comprehended every possible meaning, and I cannot come up with any meaning to this group.  Why are the last six letters of the alphabet completely banned from this group?  I thought I had something when I started with skip a consonant, then skip a vowel, and go back and forth, but it falls apart when P, Q, and R are all skipped.  Don't try to figure out this group; it will only give you a headache.  But do you know how many people wanted to Like this headache?  Society is completely fucked as this group has nearly 1.3 MILLION likes on Facebook.  I seriously have no clue what motivates people these days. 


1.  I Believe That a Strong Relationship Is Not Based Only on Sex Life but That a Strong Relationship Builds a Strong Love Life That Leads to a Strong and Great Sex Life and Can Only Happen With Open Communication
Wow, this is truly the humdinger of all groups.  It is so ultra specific that there is no way possible for more than person to have this specific of a thought.  I mean, this specificity is literally blowing me away with its uncanny effort to be completely fucking pointless.  Looking at this group, there are two types of people that would come up with this group:
1.  A Virgin - He's never had sex and feels like he needs emotional love before he can give his flower up to someone.
2.  Guy With A Small Penis - This guy may have gotten laid, but let's just say, she wasn't impressed.  The person who created this group seems like he'd be into massively obese women, and he's just got to learn that you don't bring a paddleboat to the ocean bro.  His ultimate revenge was the creation of this group.  Nice job bud, you totally owned her.
With how ultra specific this group is, there is really no way that it isn't the least popular, but since I found it, you must figure that it must have at least 100 people in it.  It does have 100, it even has 1000, in fact, it has somehow managed to be at nearly 200,000 likes.  Maybe it's time I perform a self-lobotomy just so I am able to communicate through unintelligble sounds and drooling like the rest of society.


-Joe


P.S.  MC Vagina has a new song, it's incredibly lewd, which makes it amazing as always.  I'm still not sure if WMD or HIV is my favorite acronym:

If You Love Tacos, You Should Probably Get AT&T

Something about the holidays really makes me want to pick apart commercials.  Combine that with my love of tacos, and breaking down this latest AT&T commercial was a no-brainer for me.  I'm sure just about everyone has seen it.  The basic premise is this black guy gets pissed, because everyone is having a taco party without him.  At the end, he realizes he was invited, but his phone is just slow.  Damn, he must have felt stupid.  For those unfamiliar with it, here is video for your enjoyment:

First off, let's break down the basic demographics of this commercial.  The advertisers really went out of their way to be inclusive in this commercial, and I really think they nailed the demographics.  They put in three men and three women, so excellent equality there.  Further breaking it down, the women are white, Asian, and black, while the men, are two blacks and a white.  That gives us three black people, two white people, and one Asian.  Why is there no one of Hispanic descent?  They are already the center of our story, as they are represented by their most beloved food, tacos.

In the commercial, the angry black guy accuses his buddy of thinking Eric, the awkward white guy, is weird.  Let's face it, the white guy had to be the weird one, otherwise this commercial is racist as shit.  If there was only one black guy, and they called him weird, you would just assume that the white character hosts Klan meetings during his time away from work.  Even if you focused on the white woman as being weird, the underlying message would be that he thinks she's weird because she's ugly, or more likely, a lesbian.  But just because the white woman isn't weird doesn't mean she isn't essential to the commercial.  Imagine if the white woman was replaced by a Hispanic woman.  Then, we have a group of minorities all calling the white guy weird, that's reverse racism and has no place in advertising.

In the previous paragraph, I referred to one of the character as the "angry black guy."  That sounds like a horribly racist stereotype, and it is, but it works in this commercial.  Let's look at a quick snapshot of the commercial.

As you can see, this is where it becomes a necessity to have three black people.  The two normal black people are positioned on the opposite side of him.  Without saying a word, the layout of this commercial is positioning him as different than the other black characters in this commercial.  Another technique they use to show how he is different is that he is always the only face that you can see when he is focused on. 

Meanwhile, when they focus on the group, there is almost always two people's faces in the frame. 

This establishes them as part of the normal group, and him as an outlier.  Because of this, he doesn't represent the black community, the two other black people do.  Instead, he represents the outlier; that is why his behavior is erratic.  It's also why he doesn't have AT&T.  Within the parameters of this commercial, I think AT&T does a very good job of subliminally telling you things that you probably did not understand at first glance.  It's telling you to sign up for AT&T, be part of the cool crowd, and have all the free tacos your stomach can handle.  I'm so glad I have AT&T.

-Joe

P.S.  I totally understand why the angry black guy was pissed.  I'd be pissed too if people were having a taco party and were too lazy to stop by my office (if I had an office) and tell me.  Don't text me important information, just stop by and tell me like a human being.

P.P.S.  There's a lot of creepy things on the internet, Muppets with People's Eyes ranks right up there with any of them.

Sneaky Taco Bell Guy - Advertising's Implications

I am sure everyone has seen the Sneaky Taco Bell Guy commercial. He goes into Taco Bell looking to get a special deal on a 5 layer burrito. Some people seem him as creepy, some people love him; I am a part of the latter group.

The commercial is pretty entertaining on face value. With a guy who is so cheap he is looking for a special deal at Taco Bell combined with the fact that this Taco Bell happens to employ the best looking Taco Bell employee of the history of the company, there is a lot to like about this commercial. Here is the commercial for those who don't own a television:



The deeper meanings of the commercial are fascinating as well. It is one of the few commercials where we see multiple people, and they are all white. Nearly every commercial uses minorities of some sort to show diversity, but Taco Bell does not do this in their most widely used commercial. Why? Well, they really didn’t have much of a choice.

There are three characters in this commercial:
Sneaky Taco Bell Guy
First Taco Bell Employee
Denise - Taco Bell Employee with the Hookup

I’m going to use African Americans (AA) in my example as I feel it is most prevalent, although I feel that all minorities can be substituted and provide similar results.

I we make the Sneaky Taco Bell Guy an AA, the discussion turns away from the 5-Layer Burrito and turns into how cheap the AA is. They are trying to get some sort of special deal, even when going to a dirt cheap place like Taco Bell. Clearly, the AA must be unemployed, or he just wants to save his money so he can buy some booze later on. This is extremely offensive to AA everywhere, so it is really a risk that is not worth taking on Taco Bell’s part.

If we make the first female employee AA, it is a simple case of a white man not trusting an AA with his Taco Bell order. Only the white employees are smart enough to handle his amazing prowess at ordering at Taco Bell.

If Denise is black, it portrays the stereotype that AA do not value their jobs and will hook up people with special deals, hence screwing over their company. The white guy knows that no white person would lose their job over this, but an AA would most definitely give him a 5-Layer Burrito for 89 cents.

So, clearly, it would be a very bad idea to make one person AA in this commercial, but could it work with multiple? No.

If the guy and first T-Bell employee are AA, it will reinforce the stereotype of AA only wanting white women, so that probably isn’t the best message for Taco Bell to send.

If it is the guy and Denise, it is going to make it look like AA do not trust white people, or that AA will hook up each other with special deals that white people are not allowed to know about.

If both employees are AA, it portrays that only AA would work at Taco Bell. Let’s face it, Taco Bell is not a glamorous job, and it could definitely be conceived as racial stereotyping that AA are not educated and could only manage to get jobs working at Taco Bell.

If all three are AA, it makes AAs look cheap as well as Taco Bell being too cheap of a place for a white American to eat at. It also portrays the poor stereotype of the above example.

Personally, I love this commercial, but it did surprise me that there were only white people in it. As I delved deeper (and let’s face it, way too deep) into the meanings behind the commercial, I feel that the Marketing people made the necessary decision in the Sneaky Taco Bell Guy Commercial.

Yep, I have too much free time.