There are many things I would rather not think about involved in the world of professional wrestling. WWE in Saudi Arabia is high on that list, but still well behind Cesaro never being a World Champion. Don't waste your time thinking about those things, as they are depressing, and neither is likely to have a happy ending anytime soon. Still, there are fascinating things happening in professional wrestling, and at the top of that list is that seemingly all of the core members of The Elite, Kenny Omega, Cody (Rhodes), The Young Bucks, Marty Scurll, and Hangman Page are all about to become free agents in January 2019. For the purposes of this article, I am going to focus on Cody and The Young Bucks as they seem to have the most entrepreneurial spirit in the group.
This group has managed to transcend the non-WWE wrestling scene due to a combination of great wrestling but mostly due to a YouTube show called Being The Elite. If you have not watched the show, oh man, you are in for a treat. You should probably skip the first 40 or 50 episodes, because it's really just a travel vlog early on, but then they get more and more into storylines, and it's one of the best shows out there, not on YouTube, but anywhere. Like, if next week, Netflix announced that it bought the rights to Being The Elite, I'd just go, "Oh, yeah, that makes sense."
So now they not only have an audience of people who love professional wrestling, which is an incredibly important group that consistently will pay good money to support their obsession. They also have an audience of people who are way into these guys because of the characters they have created on their show.
This past September they tested the influence they had on professional wrestling by going from wrestlers to wrestlers/promoters with a show called All In that became the first show in the United States to have more than 10,000 fans since WCW shut down nearly 20 years ago. Oh, and it took them less than a half hour to sell out those seats.
After the show, Cody alluded to the fact that All In was more than just a supershow, it was a movement in pro wrestling. What also stood out is that Cody challenged and ended up winning the NWA World Heavyweight Title, a title that used to mean the best wrestler in the world, but now means the best wrestler at fairgrounds around the USA.
Now Cody will travel around a defend the belt, and I think this is all part of the plan for their 2019 decision. Instead of signing again with ROH/NJPW, heading to the WWE, I actually think the NWA is the model to follow for The Elite. I don't think the NWA organization truly matters, but instead of constantly putting on their own shows, the NWA lets other shows promote a match with their champion, free to take on anyone, anywhere without the pressure of consistently financing shows. Couldn't The Elite do the same thing, only on a much broader scale?
The Elite Heavyweight Champion could defend his title at NJPW, ROH, Impact, or even places like Revolution Pro, Progress, and MLW. The tag champs could do the same. The Young Bucks have consistently said that they love pro wrestling, but the travel is rough on them as it's not only traveling on planes around the world, but leaving their families for weeks at a time. Why should they do TV tapings and house shows when they could focus on only the most major events for the best organizations in the world? With Cody as the current NWA Champion, is this just him dipping his toe in the water to see the demand that he holds as a truly independent performer?
This also gives them the chance to ease into the promotional side of wrestling. It'd be insane for them to not do an All In 2. So maybe they look into expanding into two events in 2019, four events in 2020, and maybe getting into a monthly event by 2023. There is a chance that the Young Bucks or even Cody would strictly be promoters by that point in their careers.
The biggest issue that wrestling promotions have is trying to grow too big too fast. With wrestling still being their main income and being able to leverage their wrestling for working agreements to use any organization's talent for supershows, they don't have to rush in growing their organization and can let demand guide their growth.
And at that point, does WWE get to continue to pick the best talent out of the Indys as they please? Hell, does WWE even get to keep the talent they already have under contract? It's hard for me to see former indy darlings like Kevin Owens, Sami Zayn, and Cesaro not at least consider jumping ship to go back to a world with indy wrestling but now with major paydays.
For those wrestlers, it is by far the riskiest decision, but it also has an unbelievably high reward. Judging by their past, I don't think they're going to hesitate to go All In.
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