If there is one thing the WWE excels at, it is showing that there is no way to screw up a young wrestler, and then immediately finding that one unfathomable way to screw up a young wrestler. The WWE has such a stupid amount of talent that they should be able to put on at least a dozen compelling matches and storylines every week. Instead they average about three, and even that might be a reach. But the WWE never fails to miss can't miss prospects. Shayna Baszler is an excellent example of this.
Baszler was an all-time great in NXT as she not only had great championship reigns in NXT but put on memorable feuds and matches repeatedly while being legitimately terrifying. When she made her move to the main roster, it was so obvious, she would win the Royal Rumble, challenge Becky Lynch, and finally end her title reign at WrestleMania. But the WWE had other plans.
They didn't have Baszler win the Royal Rumble; instead, it was Charlotte who used that Rumble win to challenge for the NXT Title. They could have had a compelling storyline of Charlotte not qualifying for a shot at either women's championships and going for the NXT Title to try to prove that she was still great, even without a match at Mania, but they didn't do any of that.
But Baszler vs. Lynch was still the plan just not enough to give her a meaningful win at the Royal Rumble. Instead, she won in the Elimination Chamber in a match against four jobbers and Asuka. She was totally dominant until it came time to square off against Lynch where she was beaten in anticlimactic match. It was time for Becky to lose, but WWE refused to pull the trigger.
Since then, she's beat some jobbers, lost Money in the Bank, and disappeared for a month. Great job by all.
The saving grace here is that Baszler is a monster who can come in at anytime in the main event scene and dominate her way to a title win. She understands her character better than almost any other WWE superstar and combining that with her in-ring work, she is a definite WWE Champion. Let's just hope the WWE realizes that sooner rather than later.