Monday, December 8, 2014

Breaking Down the WWE's ICOPRO Commercials

One thing that is abundantly clear when watching early episodes of Raw is that Vince McMahon really wanted ICOPRO to succeed. It was around this time when Vince created a bodybuilding league, because McMahon was and still is obsessed with physiques but is unfortunately in a very small minority when it comes to that. Still, with that obsession with bodybuilding, he also got into the supplement game with ICOPRO.

Now you may be asking yourself: ICOPRO, that's six letters, this must be an incredibly long name, but don't worry, it actually stands for Integrated COnditioning PROgram. He would have gone with ICP, but let's face it, McMahon is not down with the clown and would never pledge his allegiance as a Juggalo.

The most important part of ICOPRO is that it led to wrestlers being involved in awkward promotions for the product with the simple catchphrase of, "You gotta want it." Let's first check in with Bret Hart.

He had the opportunity to speak the most, but only mixed in the catchphrase within a full sentence in the middle of his nine second soliloquy. He also mentions that an "integrated approach to training" is what ICOPRO is all about instead of saying an Integrated COnditioning PROgram, which is what ICOPRO is actually all about.

And that is just about what he said. It is much more important to talk about what else is going on in this commercial. He has an ICOPRO tank which is understandable. His hair is wet, but Bret Hart was in a consistent state of wet hair, so I can't complain too much about that. Leather workout gloves? Come on, Bret, you are better than that, and to be fair, Bret proves that he is better than that as he is holding onto the WWF Title, which I guess he is using as a weight belt? If so, that is about as boss as it gets.

Next up, we have Lex Luger.

Lex delivers his line very well, and I at least give him respect for not wearing workout gloves. But I do wonder why anybody would need an outfit change for a workout? What I'm guessing is that bodybuilding tank actually started off as a shirt, and it eventually just shredded to the point where he had to go to his black ICOPRO shirt. Also, some shorter shorts would have helped, as I got way too intimate with Lex's "total package."

Finally, the bad guy, Razor Ramon.

Out of Bret Hart, Lex Luger, and Razor Ramon, you would assume that Razor would be the one guy you would want speaking, but it was the opposite as the bad guy didn't say anything. He did get the Lex Luger treatment with a wardrobe change, but that makes sense when he switched from curls to military presses. Still, Razor remains a true baller as he works out with a toothpick in his mouth. That's a boss move.

And those three guys make me want to give ICOPRO a try. I can work out with a toothpick in my mouth, a title belt around my waist, while letting the ladies know my circumcision situation without ever uttering a word. Unfortunately, ICOPRO has not been made for about 20 years. But this is the cause that a wrestler needs to take up and make happen. CM Punk failed with the ice cream bars, but couldn't Cesaro bring back ICOPRO? Why Cesaro? Well, I'm guessing that whatever was in ICOPRO can no longer be legally manufactured in the United States, so Cesaro is the perfect guy to open up the European markets. Come on, WWE, you've gotta want it.


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