Monday, July 9, 2012

This Avion Commercial Makes No Sense

So, I keep seeing this Avion commercial on TV, and I cannot figure it out. It is, quite possibly, the dumbest commercial ever made. I know it doesn't hit you over the head with stupidity like some commercials do, but if you actually watch it carefully, you will realize that there is no discernible plot or motivation in these characters. Just check out the commercial, and then I will break it down below:

:01 - Man opens door to reveal sexy lady who is dressed in all leather. Man is at a loss for words, but we do get the impression that these two are dating as he calls her, "Honey."

:11 - She tells him to sit and he obeys. Honestly, sitting is way more comfortable than standing, so this is a pretty easy direction for him to follow. It only qualifies as slightly more of a command than, "Eat this steak." Also, it appears that he sits down on a leather chair which means there is no way he could have his arms tied to the chair. This will become important later.

:15 - She puts on gloves. I don't know why she couldn't have put on the gloves before she got there, but whatever.

:19 - Dude is starting to get nervous now that her gloves are on as he asks her, "Do we need a safe word?" She shushes him, even though he asked a very reasonable question at a reasonable volume.

:21 - Okay, this is where it gets weird. There are somehow lit candles all over this guy's apartment. I really don't know any guys who light candles, but this guy had a ton of them. Even more inexplicable is she just starts dumping candle wax on the floor. That is going to be a pain in the ass to clean up. What is your end game, woman?

:23 - She blindfolds him. She never actually ties him down, but she does blindfold him. At no point does he think to reach his arms up and take off the blindfold.

:30 - She has two glasses filled with ice, but only pours Avion into one of the glasses. Why did you put ice in both glasses? You are the least efficient human being ever.

:35 - He smells the drink and realizes that it is Avion. He should probably ask her to get him a glass or at least take off the blindfold and do it himself.

:40 - She takes off his blindfold and drinks the Avion. The dude sits there dumbfounded. I'm not sure why, but I am guessing that she is a recovering alcoholic who just got her token for a year of sobriety. At least that would make sense.

:50 - She leaves some of the Avion in the glass. Finish your drink, woman.

:54 - She leaves, saying, "That'll do for now." Um, I'm just going to let Matthew Kennedy Gould express my feelings here.

So, quick summary. Some dude's girlfriend spends a lot of time to get all dolled up in her sexy leather outfit, so she can blindfold her boyfriend, pour wax on his floor, drink a little bit of tequila and leave. That doesn't make any sense. It would have been way smarter for her to go to a bar and have some, or even go to the local liquor store and buy her own bottle. It probably cost her a decent chunk of change driving to her boyfriend's place, because, let's face it, no girl dressed like that is taking public transportation. It'd be even worse if she had to pay for a cab.

I don't even know who they are trying to sell this product to. Are they trying to sell this product? The only reasonable explanation I can come up with is that both of the characters are mentally handicapped, and although that would be a really progressive commercial, I doubt that Avion is trying to become The official Tequila of the Mentally Handicapped. 

My brain hurts. If anyone from Avion could contact me about this, that would be greatly appreciated. 

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