Tuesday, July 10, 2012

We Need To Talk About These Jose Canseco Old Milwaukee Commercials

The world is abuzz over the latest, greatest, innovative ads from Old Milwaukee. First, they got Will Ferrell to do some ads in various smallish cities for Old Milwaukee, but now they've brought out the big gun. That's right, they got the man with his guns hangin' and bangin', Jose Canseco. As far as I know, it aired only in Kansas City, and it is pretty awesome. Let's tackle these commercials one by one (Actually, two by one. Also, turn your volume way up as the sound is a little weak on these videos).

Commercial 1
This one is so simple, yet so beautiful. Just one of the most powerful swings in the history of baseball straight up crushing a beer can in slow motion. Then, Old Milwaukee lets you know that they were behind the genius of this commercial.

Commercial 2
Jose gets to show off his acting chops by talking about how a few bad apples can't drag down the game of baseball. Just like a few days of puking following a night of drinking Old Milwaukee shouldn't stop you from drinking it in the future. Baseball's back, Jose Canseco's back, and since a lot of us went through an Old Milwaukee phase, maybe it's time for us to get back to our roots and start drinking our old friend.

Commercial 3
This is the commercial that shines the brightest. It is specifically designed for the Kansas City market, but I feel it can be enjoyed by anyone. Kansas City isn't in a slump; it's just that the rest of the world started cheating. "Sometimes last place, is first place," is really a fantastic quote.

As easy as it is to make fun of Jose Canseco, these commercials are all very well done. Old Milwaukee found what would work for him and did a great job with it. I'm still a Natty man, but Old Mil has just moved up to my number two.

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